CHALLENGE
Launch Saint Archer Gold into the Colorado market and build trial, visibility, and account buy-in across on-premise sports bars.
Launch Saint Archer Gold into the Colorado market and build trial, visibility, and account buy-in across on-premise sports bars.
MY ROLE
Developed the market activation strategy, tiered account plan, promotional concepts, POS approach, and budget framework.
Developed the market activation strategy, tiered account plan, promotional concepts, POS approach, and budget framework.
OUTCOME
Created a scalable 3-tier launch plan across 150 accounts designed to drive awareness, trial, and distributor/account enthusiasm.
Created a scalable 3-tier launch plan across 150 accounts designed to drive awareness, trial, and distributor/account enthusiasm.
